![]() 'US consumers are demanding a much higher level of transparency from brands and retailers than in previous years. And at the same time, the proportion of foods containing no additives declined.Īs well as frozen foods and sodas, researchers also noted that baby food had the sharpest rise in additives, prompting concerns over the impact this may have on youngsters' health.ĭr Barry Popkin, a nutritionist from North Carolina who was involved in the research, said: 'With manufacturers producing foods and beverages with an increasingly higher number of additives, it is more important than ever to understand what is in the foods that Americans are buying and eating. The mean number of additives in each food item also rose from 3.1 to 4.5 overall. The proportion of these foods containing additives rose from 49.6 percent to 59.5 percent, the researchers said. While colorings surveyed included erythrosine, or 'Red 3', used by leading brands to give their food a radiant red color. It has also previously been linked to cancer and behavioral issues.ĭata showed households had purchased a total of 355,870 foods and drinks in 2001 on average. Sweeteners checked for included aspartame - often used in fizzy drinks which previous research has linked to cancer. Participants were required to scan the barcodes on all food items that they brought home in 2001 and in 2019.Įach food purchased was checked to see whether it contained any of the four additives: Colorings, flavorings, preservatives and sweeteners. ![]() Scientists analyzed the shopping carts of 100,000 American households across the country as part of the Nielsen Homescan Consumer Panel. 'These findings give us reason for concern, given the growing evidence linking high consumption of processed foods with adverse health outcomes.' Lead study author Dr Elizabeth Dunford, a researcher at the University of North Carolina, said: 'Our research clearly shows that the proportion of ultra-processed foods with additives in Americans’ shopping carts increased significantly between 20. The above graph shows the shift in additives in five food groups between 20.
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